Roles are the units that make up your Guild that you can take and utilize for access anywhere, enabling platformless memberships. They are the middleware simplifying verification, enabling visible progression towards rewards and the depths of the community.
Roles are also a form of rewards as they signal belonging and positions within the group. Membership layers based on roles are fully custom to a community's needs. You can have a singular role for all members or build complex segmentation systems within your groups.
There is no one tried-and-true solution that fits all, but a common setup is:
Guests/Audience: An easily accessible, open member role for newbies and explorers. Usually set up with a simpler requirement such as "connect wallet".
Collectors: Owning claimables such as NFTs or badges. Usually set up with a requirement like "Own this NFT" or "Own a POAP".
Supporters: Showing public support to the community on socials. Usually set up with a requirement such as "Follow @guildxyz on Twitter", "Have an emoji in your Twitter bio", “Participate in a Galxe campaign” or "Collect a post on Lens".
Sub-Guilds: Groups within a Guild with a set mission or member list. Usually set up with requirements like "Be included in an allowlist" or "Have a role in a Guild".
Admins: Members with more responsibilities and abilities in the community. Usually set up with requirements like "Be included in an allowlist" for flexibility.
You can also add more admins to your Guild to co-operate.
Not every Guild role needs a reward connected to it. A role without a reward is called a "tentative role" meaning that it's still a functional Guild role that members can get without any connected platform.
You can connect rewards later anytime or use this role as a way to collect members' addresses with Guild's Member Exporter for future allowlists, analytics, drops or other rewards.